B33JAY
Community Manager
& Brand Ambassador
With 2 years of frontline experience in Web3 ecosystems, I specialise in transforming raw audiences into loyal, thriving communities. I combine strategic engagement, creative storytelling, and deep DeFi knowledge to amplify brands and drive adoption at scale.
The Story Behind
The Brand
Who Is B33JAY?
I am B33JAY — a digital native who found his calling at the intersection of community and blockchain. What started as a passion for Web3 communities evolved into a professional craft honed across multiple DeFi protocols and blockchain ecosystems.
I don't just manage communities. I architect experiences — from welcoming a new user's first interaction with DeFi all the way through to fostering the inner circle of a brand's most dedicated advocates. Every touchpoint matters.
My approach is human-first: understand what people need, speak their language, and create the kind of authentic momentum that no paid campaign can replicate.
Strategic Vision
Crafting community growth roadmaps aligned with protocol milestones and token launch cycles.
Engagement First
Turning passive holders into active evangelists through consistent, value-driven content and events.
Web3 Native
Deep familiarity with DeFi culture, DAO governance, NFT communities, and on-chain narratives.
"Great communities aren't built by algorithms — they're built by genuine human connection, amplified at scale."
Mastered
Capabilities
Discord & Telegram moderation, AMA hosting, community health monitoring, member onboarding, and retention systems.
Producing threads, educational posts, memes, newsletters, and long-form explainers that resonate with both crypto-native and newcomer audiences.
Organising Twitter Spaces, AMAs, community contests, giveaways, and governance calls that drive peak engagement moments.
Grassroots and influencer-aligned campaigns, narrative crafting, and positioning protocols within their competitive landscape.
Cross-platform growth on X (Twitter), Telegram, Discord, Instagram, and LinkedIn with data-informed posting strategies.
Simplifying complex on-chain concepts into beginner-friendly guides, tutorials, and walkthroughs that reduce churn.
Tools & Platforms
Professional
Journey
Community Manager
Elrond Network (Multiverse X)
Embedded with the Elrond (now MultiversX) ecosystem during one of its most pivotal growth periods — the rebranding from Elrond to MultiversX and expansion of its DeFi and NFT verticals.
- Grew and managed dual community hubs on Telegram and Discord, scaling membership and daily active users significantly through consistent moderation and engagement initiatives.
- Organised and hosted AMA sessions with project founders, bringing transparency and trust to the community at critical development milestones.
- Designed and executed community contests and content challenges that boosted weekly engagement metrics and rewarded loyal community members.
- Acted as the community's primary liaison, surfacing feedback from members to the core team and translating technical updates into accessible community announcements.
- Collaborated with the marketing team to align community campaigns with broader ecosystem narratives and partnership announcements.
Brand Ambassador
NovaDEX
Represented NovaDEX as a frontline brand ambassador, driving awareness and adoption of the DEX platform within grassroots DeFi communities and social channels.
- Promoted NovaDEX through targeted social media campaigns across X, Telegram, and Discord, delivering consistent brand messaging to crypto-native audiences.
- Built and nurtured a grassroots ambassador network, recruiting and onboarding community advocates who extended the brand's reach organically.
- Created beginner-friendly educational content — including step-by-step swap guides, liquidity tutorials, and DeFi explainers — to onboard first-time DeFi users with confidence.
- Built brand visibility in Web3 spaces by attending and representing NovaDEX at virtual events, AMAs, and cross-community collaborations.
- Supported early adoption momentum during protocol launch phases, helping establish NovaDEX's presence in an increasingly competitive DEX landscape.
What I
Offer
Community Building
From zero to a thriving, structured community. I set up channels, create onboarding flows, establish rules of engagement, and grow your base organically through proven grassroots strategies.
Community Management
Ongoing, day-to-day management of your community — moderation, member support, engagement drives, conflict resolution, and health reporting to keep your community vibrant and growing.
Brand Ambassadorship
Becoming an authentic voice for your protocol across social platforms. I represent your brand with credibility, creating content and conversations that build lasting trust with your target audience.
Content Strategy
Developing a full content pipeline — from educational threads and memes to in-depth protocol explainers — tailored to your brand voice and community's knowledge level.
AMA & Event Hosting
Planning, promoting, and hosting AMAs, Twitter Spaces, and community contests that create memorable moments, drive spikes in engagement, and attract new audience segments.
User Onboarding
Designing beginner-friendly onboarding experiences and documentation that reduce churn, increase activation, and help first-time DeFi users feel confident in your ecosystem.
Let's
Connect
Whether you're launching a new protocol, reactivating a dormant community, or scaling your brand's presence in Web3 — I'm open to conversations. Reach out through any channel below.